Whether you are a service provider or HR team, it is most likely you will need to handle a vast number of personas within your program.
Addressing a more junior crowd will require a more digitized experience, while the more VIP will look at a more white-glove hand-holding experience yet with the highest data privacy to handle their documents. Let’s deep dive into some of the specific needs that arise from our diverse workforce.
Established Family
May have one or more children. Time is short for the family, balancing successful careers, and child-related activities. A significant portion of their income is spent on school fees, childcare, and prioritizing opportunities for their children.
Key Needs
Relocation:
Practical selection of family schools and housing
Safe and secure environment
Rapid availability to work at an office
Digital Features
Easy access to documents
Interactive checklists
Home Search
School search
Why digital:
Data privacy
Full benefits review
White glove
Non-Family or Pre Family
Often enjoying a successful career and highly prize their flexibility. Disposable income enables them to enjoy life whilst preparing for future strains. They will have one eye on retirement and may be preparing for a family.
Key Needs
Relocation:
Control over the process
Stress-free service
Maintenance of lifestyle
Digital Features
Secure access to documents
Centralised questionnaires
Multiple providers in the same app
Why digital:
Data privacy
Benefits management
Checklists and reminders
Single Traveller
Excited by the life ahead of them; working abroad and wanting to explore the world around them. For Interns, and entry-level employees long-term planning is not a top priority, and decisions are more spontaneous and emotional
Key Needs
Relocation:
Strong abroad experience
Choice over decisions
Self-service tracking of progress
Digital Features:
Real-life experience guides
Self-service contact lists
Interactive checklists
Alerts and reminders
Why digital:
Flexible support
24/7 access
Interactive Guides experience
When shaping your service and support, providing an amazing welcome experience will make a difference. Whether it is to make your program attractive internally or to increase rapid success at destination for the new arrivals